Progressive Source created and produced the original website for New York’s Bella Abzug Leadership Institute, which trains and inspires young urban women from diverse backgrounds in leadership skills. Working closely with BALI’s founder and CEO Liz Abzug (Bella Abzug’s daughter) and expert camera and editing freelancers, Progressive Source has created more than a dozen dynamic videos to express and model the organization’s important work. In addition to video about BALI’s programs for young women, Progressive Source also produced a video about Bela Abzug (shown above) which has been seen more than 22,000 times.
In 2021 Progressive Source managed a marketing campaign for a New York City mayoral primary debate co-hosted by BALI and InformYourVote.org. Using an innovative marketing strategy, the debate became the most used online resource of the election with videos from the debate being viewed more than 320,000 times by 150,000 New Yorkers.
